I'm a lecturer at the business administration department at Ben-Gurion University, interested in decision making, fairness and ethics. In my research I study how people make decisions under conflicting interests, such as a desire to increase one's payoff and her desire to act morally, or the desire to maintain equity and the desire to maximize overall payoffs.
I use economic games, behavioral paradigms and process tracing techniques such as eye-tracking and mouse-tracking to uncover the thinking processes underlying such decisions.
I have earned my M.A in social psychology in 2015, and my Ph.D in psychology in 2020, both at Ben-Gurion University.
Before returning to BGU, I was a post-doc at the School of Business administration at the Hebrew University of Jerusalem
Publications
Gordon-Hecker, T., Shalvi, S., Uzefovsky, F., & Bereby-Meyer, Y. (2024)
Cognitive empathy boosts honesty in children and young adolescents
Journal of Experimental Child Psychology, 241, 105869
Gordon-Hecker, T., Yaniv, I., Perry, A., & Choshen-Hillel, S. (2024)
Empathy for the pain of others: Sensitivity to the individual, not to the collective
Journal of Experimental Social Psychology, 110, 104561
Gordon-Hecker, T., Kogut, T. (2023).
Think of What Really Matters: Structured Analysis of Personal Criteria can Save Lives
Social Psychology and Personality Science, 8, 891-899
Choshen-Hillel, S.*, Sadras, I.*, Gordon-Hecker, T.*, Genzer, S., Rekhtman, D., Caruso, E., Clements, K., Ohler, A., Israel, S., Perry, A., & Gileles-Hillel, A. (2022).
* denotes equal first authorship
Physicians prescribe fewer analgesics during night shifts than day shifts
Proceedings of the National Academy of Sciences, 119, e2200047119
Gordon-Hecker, T., Choshen-Hillel, S, & Shaw, A. (2022).
One for me, two for you: Agency increases children's satisfaction with disadvantageous inequity
Journal of Experimental Social Psychology, 100, 104286
Moche, H., Gordon-Hecker, T., Kogut, T. & Västfjäll, D. (2022).
Thinking Good and Bad? Deliberative thinking and the singularity effect in charitable giving
Judgement and Decision Making, 17(1), 14-30
Gordon-Hecker, T., Schneider, I K., Shalvi, S., & Bereby-Meyer, Y. (2020).
Leaving with Something: When do People Experience an Equity-Efficiency Conflict?.
Journal of Behavioral Decision Making
Gordon-Hecker, T., Pittarello, A., Shalvi, S., & Roskes, M. (2020).
Buy-One-Get-One-Free Deals Attract More Attention than Percentage Deals.
Journal of Business Research, 111, 128-134
Leib, M., Pittarello, A., Gordon-Hecker, T., Shalvi, S., & Roskes, M. (2019).
Loss framing increases self-serving mistakes (but does not alter attention)
Journal of Experimental Social Psychology, 85, 103880
Gordon-Hecker, T., Rosensaft-Eshel, D., Pittarello, A., Shalvi, S., & Bereby-Meyer, Y. (2017).
Not Taking Responsibility: Equity trumps efficiency in allocation decisions.
Journal of Experimental Psychology: General 146(6), 771-775.
PDF
Gordon-Hecker, T., Choshen-Hillel, S., Shalvi, S., & Bereby-Meyer, Y. (2017).
Resource Allocation Decisions: When do we sacrifice efficiency in the name of equity?.
In Li, M., & Tracer, D. (Eds.), Interdisciplinary Perspectives on Fairness, Equity and Justice (pp. 93-105). New York. NY: Springer