Lab for Judgement and Decision Making
Under the direction of Prof. Yoella Bereby-Meyer

Ben-Gurion University of the Negev
Tom Gordon-Hecker

Education
2015- present- Ph.D. candidate, department of psychology, Ben-Gurion University in the Negev
2013-2015- M.A, department of psychology, Ben-Gurion University in the Negev
2010-2013- B.A, Psychology and Cognitive science, Ben-Gurion University in the Negev
Research interests
Decision making, Resource allocation, Inequity aversion, Ethical decision making
Publications
Gordon-Hecker, T., Pittarello, A., Shalvi, S., & Roskes, M. (2019). Buy-one-get-one-free deals attract more attention than percentage deals. Journal of Business Research.
Gordon-Hecker, T., Choshen-Hillel, S., Shalvi, S., & Bereby-Meyer, Y. (2017). Resource Allocation Decisions: When do we sacrifice efficiency in the name of equity?. In Li, M., & Tracer, D. (Eds.), Interdisciplinary Perspectives on Fairness, Equity and Justice (pp. 93-105). New York. NY: Springer
Gordon-Hecker, T., Rosensaft-Eshel, D., Pittarello, A., Shalvi, S., & Bereby-Meyer, Y. (2017). Not Taking Responsibility: Equity trumps efficiency in allocation decisions. Journal of Experimental Psychology: General 146(6), 771-775.
Pittarello, A., Leib, M., Gordon-Hecker, T., & Shalvi, S. (2015). Justifications shape ethical blind spots. Psychological science, 26(6), 794-804.
Pedagogy
Equity, fairness and efficiency in resource allocation. Ben Gurion University, BA seminar
Introduction to statistics. Ben-Gurion University, The Academic Program for the IAF flight Course